Gift-giving has (almost) always revolved around tangible items and material possessions — jewelry, electronics, flowers, chocolates … the list goes on. While we appreciate these tokens of appreciation just as much as the next person, we live in a time when more people are prioritizing experiences over material belongings and gifts. 

Enter Giftory, a brand whose mission is to transform mundane gifts into unforgettable moments and experiences. By providing gifts that give adventure, excitement and priceless memories — bolstered by high-profile partners and higher-tech innovations — Giftory has made itself into a leader in this shift toward experience-based gift-giving.

Gifting, upgraded: a tech-first approach to gifts

At the center of Giftory’s success is the innovative way they have melded gifting together with modern technology. By leaning on the power of the internet and prioritizing a user experience that’s fun and accessible, Giftory has built an exciting and user-friendly platform that makes browsing for, choosing and purchasing a gift into an effortless experience for consumers. 

Thanks to their extensive reach and technological capabilities, Giftory is able to offer a huge variety of experiences in a wide spread of locations — in a nutshell, they offer something for everyone! In fact, Giftory provides over 4,000 curated experiences that are available across the U.S. (as well as virtual experiences for long-distance friends or couples). From hot air balloon rides and Lamborghini drives to private culinary classes and weekend getaways, the company ensures that any gifter will be able to find a truly memorable experience for any loved one, client or important person in their life. 

To further enhance the digital gifting experience, Giftory has even introduced new formats to cater to modern preferences: 

• Multi-Experience Thematic Gifts, which allow users to gift others a curated selection of activities related to a single interest.
• Personalized Physical Gift Boxes, which offer a tangible accompaniment to digital gift experiences. 

With these innovations in tech and gifting, Giftory has truly tapped into the diverse range of consumer preferences. Plus, the company has made gifting more accessible, enjoyable and impactful — helping people nationwide to offer gifts that truly resonate with their recipients.

Unwrapping a New Era with Strategic Partnerships

One of the main factors of Giftory’s success is that the company meets customers where they are. Specifically, Giftory meets them in places where they already shop and engages with them there. In order to diversify their sales partners and broaden their reach, Giftory has:

• Collaborated with digital creators, affiliate marketers and influencers to showcase its offerings and reach new audiences.
• Hopped onto the growing trend of newlyweds looking for experience-based gifts by becoming a staple in the wedding registry market. 
• Massively expanded its presence by partnering with Amazon Marketplace, one of the world’s most influential retail platforms. 
• Provided businesses with unique ways to reward employees and thank clients through corporate gifting. 

The company was also able to expand its collaborations and offer more high-quality gift experiences to their customers, announcing partnerships with:

• LEGOLAND: For family-friendly experiences and LEGO-lovers of all ages. 
• Michelin Guide: For culinary connoisseurs and foodies. 
• NASCAR: For racetrack groupies or any other type of thrill-seeker and risk-taker.

By aligning itself with well-known brands and broadening its already impressive selection of gifts, Giftory continues to bring unparalleled experiences to an even larger audience. If a birthday honoree is a massive fan of “The Great British Bake-Off,” then they can be given a live class with a former contestant (or winner!). If a recent university graduate is an aspiring Bethany Hamilton, book them an indoor surfing or boogie boarding class. The gifting opportunities are as exciting and endless as Giftory’s potential as a game-changing present platform.

Peeking into the future of gifting with Giftory

Giftory is committed to shaping the future of gifting as a means to create memories and more fulfilling life — not solely as a means to accumulate more (often) meaningless goods. 

Born out of the strongly-held belief that experiences are more valuable than things, Giftory is a company that is actively redefining what it means to give a truly extraordinary gift — a gift that really never stops giving.